You’ve probably seen their ads all over FB. “Can these panties disrupt the $15 Billion feminine hygiene market?” Well guess what? I finally ordered four pair and tried them out during my last cycle. You know I’m about to tell you the truth about them.
Before I begin his review, let me just state very clearly, this is NOT a sponsored review of Thinx. Thinx did not send me anything in exchange for this review. I voluntarily parted with $119.30 of my own money for these panties. The opinions and views expressed here are my very own, and I will be VERY candid in this review (blood, tampons, stains, blood art, pads… etc.) so you have been warned.
Alright, let’s go. But first, watch this:
What is it?
Indeed. What the heck are Thinx? That’s what I wanted to know after seeing their FB ad a few times a month. FB advertising works ya’ll. Thinx primed and peaked my curiosity masterfully over 3-4 months via FB. Very well done Thinx. High-Five!
So here’s what their website describes Thinx period panties as:
“The only period proof underwear.”
“Period Panties for Modern Women.”
“Period Proof Underwear that Protects You from Leaks and Keeps You Feeling Dry.”
Notice the “So, wait… Do these replace tampons and pads?” at the bottom.
Who is it for?
Thinx are for girls and women who have periods.
How Much Does Thinx Cost?
The price range for Thinx is from $24 up to $38 per pair.
Do they actually work?
Now this is where things get messy (pun intended). If you intend to wear Thinx ONLY during your period, we’re talking free-flowing, then girl no! They don’t work! Do not use Thinx as a tampon replacement or a menstrual cup replacement. Don’t even buy them if that’s what you intend. Despite the 20+ reviews on Youtube and via random bloggers, whatever you do, don’t free flow with Thinx if your monthly flow has ever stained or leaked during your entire period life. Did you get that? If you have ever had a period accident… Ever… Since having your period, then do not free-flow in Thinx. Regardless of what every youtuber says. There will be blood… visible blood.
Here’s My Own Personal Experience with Thinx
So I ordered four pair of Thinx and I was so excited about them that I announced it on FB in one of my private mommy communities. Seriously, paying $100+ for period underwear is MAJOR, and I was counting down the days until they arrived, hopefully before my period.
I ordered (2) Sports (1) Hip Hugger and (1) Cheeky. I placed my online order on May 23rd and received the package on May 27th. For Hawaii, that is pretty awesome. Oh, and the packaging was really cute.
+1 Point for Delivery and Packaging
Prior to my purchase, I read a few reviews (5-6) and watched a few youtube videos. Here’s the impression I got from these reviews, “Girrrl, you don’t need no pads and tampons. All you need is Thinx! You can free-flow in these panties all damn day and guess what? Not a single leak!” That’s the impression I walked away with after researching Thinx.
First day of period
I put on a pair of the sporty Thinx around 4PM, right before coaching a mommy fitness session. My first day of flow is pretty light, but just to be safe, I wore black fitness pants with them. I mean, Thinx we’re cool, but I don’t know you like that right now to trust you with my white jeans! Although your website says otherwise…
The sporty cut was a little off for me, it felt like they didn’t really fit my butt. They kept riding up. Which was disappointing because the waist was a little big. It seemed as if perhaps my butt was a little too round for them. And I don’t have a lot of butt either, but the butt that I do have is round. I ordered the small (I wear a size 0-2, XS in clothing normally). I was tempted to snap a photo and show you, but, I don’t want a photo of me in my period panties out on the internet. Suffice it to say, I’m petite, but my butt roundness might have been a little too much for Thinx.
-1 Point for Fit
So I wore them for about four hours. Then I put on another pair to sleep in, because, what I really want to know is, “Will I wake up with blood on my sheets?” I woke up and no blood! Woohooo! So, I was most excited about no more leaks at night. It was a pretty awesome first night of my period with Thinx!
+1 Point for No Night Leaks
Second Day of Period.
I’m convinced Thinx is the bomb.com (their words on their packaging, not mine). So a sista gets a little bold. I contemplated wearing my precious, coveted, hug me in the all of the right places white jeans to my office, but again, Thinx I don’t know you like that. So I wore some tie-dyed jeans instead (they are cuter than they sound), my thinking behind this was, if I should happen to have a leak, the free form blood spots could potentially blend in with the design, minimizing public embarrassment.
I put on a pair of the Hip Huggers around 8AM, went to my office and did some work in until 12PM. I returned home and was feeling kind of ‘wet’ as in ‘leaking blood wet’, so I decided to give my precious Thinx a check, and here’s a photo of what I saw.
My free-flow was too much for Thinx to handle. I was deflated. It kinda felt like you’d learned your best friend was talking about you behind your back or something. I felt let down. I had such high hopes for Thinx. (sigh)
So I took off my pants, and in the middle of taking them off, I received a Skype call on my computer from my husband, and a phone call from a mom interested in one of my fitness classes. So I sat down at my desk chair, took down all of her information, all the while keeping my 18 month old entertained with an orange and a quarter on my desk, with my husband patiently waiting via video for my client call to end on Skype, in leaking period panties. By the end of the phone call plus my Skype video call, I had forgotten about my leaky period panties. But I was quickly reminded when I got up from my chair.
-3 Points for MAJOR Leaking
Side Note: Did you know there is something called period art, where some women paint with their monthly fluids. (gag) Yes, it’s true. The photo above reminded me of that.
Back to the story, I removed my precious back-stabbing Thinx, found a tampon, and went back to old faithful on my heavy days, the tampon. I put on another pair of Thinx panties because, I realize that perhaps Thinx is more of a ‘panty-liner’ replacement than a tampon replacement. And that’s when I started meticulously reading their website copy because somehow, I felt I had missed something.
What I Like About Thinx
I like that Thinx is trying to solve a BIG problem. What is that? The problem of blood leaks, stained clothing and sheets during your monthly. I also like that they are trying to solve it with a more sustainable product.
+ 1 Point for Mission & Problem Solving
I like Thinx’s branding. I want to meet their marketing team and learn from them. They are the sh*t. They are good. Thinx if you’re reading this, great job on the marketing, branding, and advertising. You guys rock! You know your audience and you woo the heck out of them! Huge fan here in Hawaii.
I LOVE that Thinx is thinking about girls in developing countries and is empowering them to sew reusable cloth pads for their periods. You know what would be even cooler? If Thinx showed them how to sew actual Thinx underwear by themselves. Bam! Then, Thinx would be helping girls in the developing world from leaking just like us in the developed world.
What I Don’t Like About Thinx
I don’t like the cut of their sport panties. And I ordered two. The cut is for flat butts. There, I said it. If you’re butt isn’t flat, don’t get the sport panties. They will annoy you. You’ll be digging them out all day. Trust me.
I don’t like that they leaked during my free-flow. I seriously got the impression from their website and reviews that free-flowing in Thinx was the purpose. The website says, “Thinx definitely eliminates the need for panty-liners.” And that is so true. It does that. Only, it seemed as if they were trying to send the message that they are much more than a panty-liner. To me, I got the impression that one could free-flow like Wyclef in Thinx. They had me really hyped up.[Cue the Fugees “Fu-gee-la”]
Thus, while I think the marketing team of Thinx are geniuses, I do however, think the overall message of Thinx hypes it up to be a bit more than it really is. Does it replace the panty-liner or does it do more? I guess it depends on your flow, as they say on their site. Hmmmm, maybe I am disappointed with the reviewers? Perhaps I’m simply among the minority of reviewers who just can’t free flow in Thinx? I don’t know. But there is definitely some disappointment with Thinx that exists. Who’s to blame for it? I don’t know.
My Overall Impression of Thinx
Here’s what I know, Thinx has prompted me to really get my stuff together when it comes to my monthly flow. I’m trying out the Diva cup next. I’m going for it. I really like the idea of not using throw-away paper products for my monthly. I also felt liberated, if only for one day, form that freakin’ tampon. Thanks Thinx!
Will I use Thinx again? Yeah, I think i’ll keep them as my night-time leak protection panties. But, since the fit is kind of strange, I doubt I’ll wear them out if it involves a lot of moving around.
Finally, Thinx, we’re cool. But, I’m so so so happy I didn’t mess up my cute, ‘hug me in all of the right places white jeans’, using you. That #4 Lead Resistant claim on your website… I don’t know about all of that…